'HotWheels' Blog


      We're Talking All About Cars Here, & Trucks, & SUVs!

5/12/2005

The A3 – Audi Gets It Right!

Filed under: — GM Guy @ 8:56 am

Dan Neil’s “Highway One” column this week in the LA Times (reg. req.) reinforces this author’s opinion that Audi has a winner in its new A3 model, just released this month for the U.S. market.

Audi’s timing couldn’t be better. The German prestige brand is bringing the five-door hatchback version of the A3 — a compact premium car, for the purposes of pigeonholing — to the U.S. market just as our Rabelaisian appetites are starting to get the better of us.
(…)
The Europeans learned long ago not to measure prestige by the yard or ton. What I propose, in a time of general belt-tightening, is that there is a certain cachet in appropriateness.

The Audi A3 is everything you might want in a premium car, only less.

There’s lots between those opening and closing lines, so register (it’s free) and read it all. Congrats, Audi! A job well done. Ford has nothing like it . . . Poor old GM, this is what the G6 should have been.

BTG Motoring, for all your car, truck or SUV parts and accessories

Powered by WordPress